OPRAH’S 2020 VISION TOUR: YOUR LIFE IN FOCUS
TOUR MERCHANDISE
To expand on Weight Watchers rebranding into WW, Oprah Winfrey hit the road in early 2020 on a campaign for wellness. This tour campaign was aptly titled Oprah's 2020 Vision Tour: Your Life In Focus. Visiting nine cities, each arena sold out with an average attendance of 15,000 attendees per show.
The Superfan Company was appointed by Oprah and WW to design, create and produce the tour’s full 20+ SKU merch line. Carefully thought out pieces tied back to initiatives of WW, Oprah's Favorite Things list or the campaign for wellness. In addition to the merch line, TSC also created custom welcome bags and pens for every ticket holder which were placed in their seats upon arrival to the arena. All physical merch produced for the tour was handled by TSC.
Client: WW
